John Deere Precision Ag | Content

An extensive project that involved bringing together a large group of interstate farmers to check out the newest agricultural tech. A three day event covered by multiple ground operators, drone filming, and hours of in-cab capture via go-pros. Combined with multiple interviews with each farmer, and brought together by a massive BBQ at sunset.

This is one of the most logistically challenging projects I’ve produced, but working alonside the NZ Agency Tracta, and the others at New Mac, this turned out to be a very down to earth, informative campaign reflecting the rural country around it.